My name is Athira Sivadas, and, like many individuals, my path has not been linear — yet it has significantly contributed to my current identity. I started with a strong educational background, having finished my Bachelor’s in Computer Applications. Though my studies were based in technology, I became progressively attracted to the realms of business and accounting. I wanted to pursue that route, so I signed up for Cost Management Accounting — but life took a different turn, and I was unable to finish it. At the time, it seemed like a regression, but looking back, it led to something that was even more in line with my purpose.

My entry into the working world was as a Customer Service Representative for a global corporation. It wasn’t always easy — I encountered challenges, made mistakes, and learned from them. I acquired skills in communication, coping with pressure, and establishing connections with others. As time passed, I cultivated self-assurance, flexibility, and an authentic desire to expand my knowledge. Then the COVID-19 pandemic hit, and I, like many others, ended up working from home. Ultimately, I made the difficult choice to step back and resign. I wasn’t certain of what I was searching for, but I realized that I needed something that felt more satisfying.

After a while, I resumed my career as a Content Moderator for Google AdWords, where I spent almost three years. Although it was a valuable experience, an inner voice kept asking, “What’s next?” ” I kept thinking about that question. I began my search — not merely for employment, but for a career that would fuse creativity, development, and meaning. At that point, a friend recommended I look into courses that could provide new opportunities. At about the same time, a random Instagram reel grabbed my attention—it discussed digital marketing in a way that immediately resonated with me. I took my time entering. Over the course of six months, I conducted research, asked questions, and had discussions with friends and mentors. As I acquired more knowledge, my conviction grew: I was meant for digital marketing.

My decision to go with CDA Academy has led to one of the most thrilling phases of my journey thus far. Today, I’m immersing myself in the realm of digital marketing — examining content creation, online strategy, branding, and additional aspects. My passion lies in creating, building, and growing—both professionally and personally. Learning is a lifelong process, and each step we take — be it progress or regression — imparts valuable lessons.

This is only the start, and I’m eager to find out where the journey goes next. 💫